You need to put a lot of time and effort into being an attorney. When you are writing content for your blog, you do not want to make it too complicated for your readers. Content with jargon and legalese can confuse your average reader, and they may turn elsewhere to find answers to their legal questions. You could alienate your audience or potential clients with overly-complicated content. A well-written blog will be easy to understand for readers with zero legal training. When writing content for your law firm’s website, here are some things to consider for your next blog post.
Always Explain the Obvious
Readers without a legal degree might not be able to understand all the legal jargon in your post. You have to remember that an obvious fact for you might not be that obvious to someone without a law degree. One of the biggest mistakes that many people make with their posts is not fully explaining laws in detail. You should always look at your posts and see how they are worded. If you are using a lot of legal terms without an explanation, it can be hard-to-understand for many non-legal people. You want to word certain concepts in a way that is accessible and easy to read, while you keep the reader’s interest.
Don’t Forget to Use Analogies
Analogies are a great way to make legal issues easy to understand for the reader. You can always equate legal issues with everyday problems to help your reader gain a better sense of the complicated legal terms in your content. You want to develop content for your law firm that is accessible to all readers from legal professionals to a non-legal client. When you take in the common parts of life and equate them to the legal issues of today, you can reach the right clients who need your expertise.
Explain In Detail
When you are writing a post about your area of practice, you want to take some time and be as specific as possible. A prospective client wants to know that your law firm is well-versed in a particular field of law and how your expertise can help them. If you assume that the reader has the same level of legal knowledge as yourself, you are setting yourself up for a disaster. You can add some real-life stories to your blog. These touches will humanize your firm and give them a little more insight into your practice. Remember you want to connect with the reader and offer them more than a smiling face on your website.
Always Be Engaging
Let’s face it; the law can be dull and boring. Legal issues are factual-based, and it can be hard to craft an exciting post for your blog. You have to remember that no one wants to read a boring blog on your website. Law firms need to work on making their blogs engaging and fun for the everyday reader. When you have exciting content, you will attract more readers. The power of storytelling can help you relate legal issues to your readers, as you gain loyal followers and prospective clients.
Ask for Professional Help
If you are like most attorneys, you do not have much free time to work on a blog. Without extra time, you will find it hard to craft engaging and meaningful content for your blog. If you are stressing out about the content on your blog, you can always hire a professional writer for your website. An experienced content writer will develop easy to read blogs filled with relevant keywords that will lead readers to your site. You might want not to spend the extra money, but that expenses will pay off when you have an increase in traffic to your firm’s website.
If you are ready to take your legal marketing to the next level, you need to contact Carlson Creative Services. We have helped many law firms reach and exceed their marketing goals, and we want to do the same for you.
